Selected Work
Nonprofit Organization
Website strategy, content direction, paid advertising, and marketing oversight
Led full digital marketing strategy and execution for a nonprofit organization. Scope included website strategy and build, content creation direction and execution, paid advertising management, monthly performance and demographic analysis, and marketing budget oversight.
Consumer Wine Brand
Brand deck development and research analysis
Developed a comprehensive brand deck for a consumer wine brand, including positioning, messaging direction, and visual guidance. Conducted market and competitive research analysis to inform brand strategy and support future marketing and packaging decisions.
Hospitality Brand
Paid advertising strategy and management
Planned and managed paid advertising campaigns for a hospitality brand, focusing on audience targeting, budget allocation, and performance optimization. Campaigns supported brand awareness and customer acquisition.
Community-Focused Café
Digital marketing and advertising support
Provided digital marketing and paid advertising support for a neighborhood café. Work included campaign planning, execution, and ongoing performance evaluation aligned with seasonal programming and local audience engagement.
Website & SEO Strategy Projects
Website structure, SEO foundations, and search visibility
Led website strategy and SEO foundations for multiple brands across Shopify and Squarespace. Scope included site structure planning, indexing setup, and brand search optimization to support long-term visibility.
Additional work available upon request.